Plan B
Just in case this whole digital/social media/online trend goes away, we all need a backup plan. I don’t have one yet, but I do like this quote from David Sable, vice chairman-chief operating officer at WPP’s Wunderman:
“And if all else fails, there is plan B. My contingency plan is to open a falafel stand. There’s always a market for that.”
David if you need a backup chef or a girl to hold out free samples on the street I’m your girl. Although honestly, I immediately thought to give this new falafel stand a Twitter account. So yea, I don’t see this digital stuff going anywhere yet.
Read the full article here from AdAge about why the ad industry won’t be doing that well in the second half of 2009. Good thing that PR has an optimistic view about them.
Filed under: advertising, public relations, social media | Leave a Comment
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